I wonder what sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a cinema-sized display. Or, perhaps even more likely - you’ve got a smartphone in your hand and you’re thumbing down the page.
Responsive web design isn’t a trend any more, it’s a must. Being able to offer consumers a beautiful optimised experience regardless of their choice of device means you’ll have expanded the reach of your service and the chances you have of engaging with individuals. The long lasting nature of this approach is incredibly valuable and the cost effectiveness is a clear advantage.